What it is: Toning shampoo. Who's it for: Designed for light or bleached hair, whether salon or natural, such as blonde, platinum, silver / gray, white or pastel, as well as unwanted copper tones. What it does: Removes unwanted yellow, warm and copper tones from blonde, bleached, highlighted and gray hair. Ideal to illuminate and extend the life of your color. How to use: Apply to damp hair and leave for 2 to 5 minutes. For best results, follow with Pure Light Conditioner.