The unique ribbed bristles are loaded with whipped and blackened pigments for extreme lift and a soft feel, all with a featherweight touch. Its Lash Moisture Complex goes from root to tip and vice versa, for buildable intensity without clumps or streaks. Just how you like it. An innovative mascara that delivers buildable volume and intensity in a lightweight, flexible formula without clumps or smudges How to Use: – For dramatic volume, start by coating the top and bottom of your upper lashes, using a brush to move around. – Next, concentrate the application on the root and outer lashes. – For more lift, use the wand to hold and lift lashes for 5 seconds. – For added impact, use the tapered edge of the wand to coat lower lashes.