Ashita, the Japanese word for morning, is inspired by the extraordinary virtues of the Ashitaba plant. This shampoo with Ashitaba extract cleanses and softens the hair. Hair is instantly clean, soft and full of radiance. 2 times more brightness. How to use: Apply to wet hair, massage and rinse. Finish with Ashita Supreme Conditioner or Conditioner and Serum. Once a week for a double cleanse, start with the Ashita Supreme Scrub first, then use the shampoo and the rest of the routine.