This multi-benefit purple hair serum neutralizes brassiness and helps protect hair from heat and dryer heat. Infused with fresh, high-tech Japanese pigments and white peony extract, the serum uses a unique technology that provides a gliding effect on wet hair to provide instant luminosity and shine, neutralizing, smoothing and thermal protection from blow-drying. Benefits Neutralizes copper and yellow tones. Helps protect hair from blow-dryer heat Replenishes hair Blonde hair is instantly more radiant Blonde hair is instantly brighter