In his experience in the American market, where dietary products, its price is affordable for almost any individual, Sotya is a pioneer in maintaining its view that diet products are available to suit all budgets; making dietary, a staple in the homes of consumers, not a product only for a few affordable luxury, as in Europe occurs in the United States or Australia and.

Since its inception in the late 70s, Sotya S. A. has maintained a basic criterion: ensure high quality products and a competitive and affordable price.